Dedale — The go-to source for strategic intelligence in technology
Designing a premium platform experience for institutional investors navigating complex intelligence.
Year
2026
Role
Product Designer
Duration
Ongoing - Since Feb 2026
Team
4 Dev & 1 CPO
OVERVIEW
Dedale Intelligence is a strategic intelligence firm specializing in the tech sector, with a focus on B2B SaaS.With ambitions to unify their digital presence across all three brands, they needed a complete website redesign — one that could finally match the world-class quality of their products.
200+ employees · Rapidly growing
Clients: PE investors, corporates, M&A advisors
Edge: proprietary intelligence combining internal topic leads with a unique expert network
Known for depth, accuracy, and rigor — built for high-stakes decisions
The Challenge
Build for abundance without overwhelming, and make expertise visible through the product itself.
The Approach
To address this challenge, I focused on these key points.
• Benchmarked leading B2B intelligence and financial platforms to understand how they handle high-density information
• Shared findings with the team to gather their firsthand perspective on what worked and what didn't
• Maintained a tight feedback loop with the team, sharing work early and often
• Balanced complexity and clarity at each iteration based on their input
Feature spotlight
To illustrate my process, here are two features I designed: News and Events.
Feature 1 — News
The News module is a daily intelligence feed that helps users stay on top of events shaping the markets they track.
The goal: surface what matters daily, connected to the full depth of Dedale's intelligence, and reinforcing its position as the go-to source for their primary research needs.
AI surfaces and summarizes major events, linking them to relevant content already on the platform. The team also manually curates highlights for the front page, ensuring editorial judgment sits alongside automation.
Choose the right layout
My first instinct was a card layout - clean, familiar, easy to scan. But Dedale publishes 50+ news items per day, and cards don't scale.
Volume had to become a feature, not a liability.
That realization led me to a split layout: navigation and reading in the same view, built to handle density without losing clarity.
Split Layout
Keep navigation and reading in the same view.
Left: timeline-based list for quick orientation.Top: filters to focus on what matters.
Right: inline reading — content is short enough to live here.
Full Screen List
A full screen list gives users more space, with more information visible at a glance. It's a different view, accessible anytime, letting users choose how they browse the news feed.
Contextual News
Relevant news surfaced within Home page and their related intelligence such as company and investor profiles.
Feature 2 - Event
The Event feature highlights Dedale's upcoming and past events. I worked closely with the marketing team to align the design with their communication goals.
The page should not be static; it evolves with the event lifecycle. Before the event, it sets expectations: what Dedale anticipates seeing and why it matters. After, it becomes a debrief sharing key takeaways and a testimony from the people who attended.
Exploring Two Layout Direction
I proposed two layout directions, one more editorial and visual, one more structured and scannable, to give stakeholders a concrete choice and open a design conversation.
Concept 1
Concept 2
Refining Concept 2
Concept 2 won. The feedback called for a more efficient structure. I refined two key areas.
Strengthening the left top info block.
Restructuring the content hierarchy.
Final Upcoming Event Page
Event Banner
To drive visibility, I designed event banners that live across key pages — acting as contextual entry points without disrupting the existing layout.
Exploring Banner Structure
Placed across key pages
Giving the Post-Event Page a Purpose
Rather than reusing the same layout, I designed the post-event page with a distinct focus: highlighting Dedale's experts through quote cards — a space that reflects their expertise and strengthens their connection with users.
( When the line isn't full, the last card is the CTA )
( When the line isn't full, the last card is the CTA )
(The final view of past events, with expert highlighted.)
Redesigning Core Freatures
Before
After
✤ Improved Super Expert page
