Dedale — The go-to source for strategic intelligence in technology
Designing a premium platform experience for institutional investors navigating complex intelligence.
My Role
Product Designer
Core team of 4
Continuous platform improvement
My Work
From new modules to iterative refinements, I ensure consistency and quality across the product as Dedale scales.
Dedale Intelligence is a strategic intelligence firm specializing in the tech sector, with a focus on B2B SaaS.
It serves thousands of demanding professionals — PE investors, corporates, and M&A advisors — who rely on its insights for high-stakes decisions. Its edge: a dual layer of human expertise combining internal topic leads with a unique network of industry experts, producing proprietary intelligence recognized for its depth, accuracy, and rigor.
Dedale — Market Intelligence Platform
THE CHALLENGE
As the platform grew, so did the volume of complex, information-dense content. Users, while familiar with this complexity, struggled to quickly identify what truly mattered.
The challenge was to structure this complexity into a clear, efficient experience — enabling fast access to relevant insights without oversimplifying the depth users rely on.
THE APPROACH
To address this challenge, I focused on these steps:
Benchmark & Competitive Analysis
I started by analysing leading B2B intelligence and financial platforms to understand how they handle high-density information.
Structuring Information
I started by analysing leading B2B intelligence and financial platforms to understand how they handle high-density information.
Designing Within Existing Product Patterns
I started by analysing leading B2B intelligence and financial platforms to understand how they handle high-density information.
Iterative Design & Refinement
This iterative process allowed me to balance complexity and clarity, ensuring the final solution remained both powerful and intuitive.
PROTOTYPE
Following the reflection phase, I designed a News feature
Reducing context switching and keeping users focused.
REDESIGNING CORE FEATURES
✤ Improved the sidebar
✤ Improved Investor page
✤ Improved Super Expert page
