Tailored advice helping parents communicate effectively about their child's learning needs.
Role:
Product Design
Team size:
3 People
Duration:
2 weeks
Platform:
Duration:
Mobile
2 weeks
Platform:
Mobile
Team size:
3 People
Role:
Product Design
Overview
Context
Ornikar is France's leading driving education and insurance company, making mobility simpler and more affordable.
Achievement
+3 million
students graduated
over the past 10 years
Partnership
+2OO0
state-certified driving instructors
Market Leader
40 %
of the driving theory test market
Context
Ornikar is France's leading driving education and insurance company, making mobility simpler and more affordable.
Achievement
+3 million
students graduated
over the past 10 years
Partnership
+2OO0
state-certified driving instructors
Market Leader
40 %
of the driving theory test market
Real-world project pitched by Ornikar
During The Design Crew’s bootcamp, Ornikar's head of Product Design and her team presented a real-world challenge they were facing.
They are looking the ways to strengthen the parent-child bond during the critical stage of learning to drive.
Coraline
Principal Designer
Juliette
Product Designer
Hamza
Senior Product Manager
Coraline
Principal Designer
Juliette
Product Designer
Hamza
Senior Product Manager
Real-world project pitched by Ornikar
During The Design Crew’s bootcamp, Ornikar's head of Product Design and her team presented a real-world challenge they were facing.
They are looking the ways to strengthen the parent-child bond during the critical stage of learning to drive.
THE CHALLENGE
How to reinforce the parent–child relationship during the learning-to-drive journey?
How to reinforce the parent–child relationship during the learning-to-drive journey?
How to reinforce the parent–child relationship during the learning-to-drive journey?
How did we work
1
1
2
2
3
3
4
4
5
5
Research
Benchmark
& Ideation
Design
User testing
Iteration
How did we work
1
2
3
4
5
Research
Benchmark
& Ideation
Design
User testing
Iteration
Phase 1 : Research
To gain a better understanding of our users' motivations and needs, we conducted qualitative research.
Objectives
Parental role:
What role do parents want to have during their child's driving journey？
Communication patterns:
How, when, and why do they exchange information?
Information needs:
What matters most to them?
Objectives
Parental role:
What role do parents want to have during their child's driving journey？
Communication patterns:
How, when, and why do they exchange information?
Information needs:
What matters most to them?
Test Parameters
Nicolas
Nicolas
Marie
Marie
Christophe
Christophe
VIncent
VIncent
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
3 men and 1 women
Test Parameters
Nicolas
Marie
Christophe
VIncent
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
3 men and 1 women
What have learned
4/4 panenlist
Parents delegate the learning to the driving school.
“On sait que le moniteur ne va pas l’envoyer si il n’est pas prêt ! C’est leur métier, pas de raison de ne pas leur faire confiance”
3/4 panenlist
Parents want to have the knowledge that allows them to adapt their behavior toward their child...
“Je vais lui apporter des conseils différents en fonction des choses sur lesquels mon enfant bloque ”
4/4 panenlist
... to ensure their child has a positive learning experience.
“Je n’ai pas envie de le stresser, il doit aller à son rythme”
What have learned
4/4 panenlist
Parents delegate the learning to the driving school.
“On sait que le moniteur ne va pas l’envoyer si il n’est pas prêt ! C’est leur métier, pas de raison de ne pas leur faire confiance”
3/4 panenlist
Parents want to have the knowledge that allows them to adapt their behavior toward their child...
“Je vais lui apporter des conseils différents en fonction des choses sur lesquels mon enfant bloque ”
4/4 panenlist
... to ensure their child has a positive learning experience
“Je n’ai pas envie de le stresser, il doit aller à son rythme”
What have learned
4/4 panenlist
Parents delegate the learning to the driving school.
“On sait que le moniteur ne va pas l’envoyer si il n’est pas prêt ! C’est leur métier, pas de raison de ne pas leur faire confiance”
3/4 panenlist
Parents want to have the knowledge that allows them to adapt their behavior toward their child...
“Je vais lui apporter des conseils différents en fonction des choses sur lesquels mon enfant bloque ”
4/4 panenlist
... to ensure their child has a positive learning experience
“Je n’ai pas envie de le stresser, il doit aller à son rythme”
Based on these insights, we reframed the problem 🤔:
How to help parents build a positive communication environment and a personalized learning experience based on their child's needs?
How to help parents build a positive communication environment and a personalized learning experience based on their child's needs?
Phase 2: Benchmark & Ideation
ProgressIndicators
🔍 Transparent progress dashboard with immediate feedback that guides learners effectively.
MotivationalDesign
🔍 Calming, emotionally-driven design with thoughtful gamification that celebrates progress and encourages consistency.
Oura
EasyNavigation
🔍 Clean interface with intuitive information architecture that allows users to understand content at a glance and navigate seamlessly.
Exploring competitive and related service.
Exploring competitive and related service.
ProgressIndicators
🔍 Transparent progress dashboard with immediate feedback that guides learners effectively.
MotivationalDesign
🔍 Calming, emotionally-driven design with thoughtful gamification that celebrates progress and encourages consistency.
Oura
EasyNavigation
🔍 Clean interface with intuitive information architecture that allows users to understand content at a glance and navigate seamlessly.
Building on these insights, we used mind map to drive our ideation.
By exploring ideas through mind mapping, we aligned on two core concepts:
01 - Dashboard
A dashboard allowing parents to track their child's progress at a glance.
02 - Resource Liberary
A resource library to help parents adapt their stance and interactions with their child.
01- Dashboard
02- Resource library
01- Dashboard
01- Dashboard
02- Resource library
02- Resource library
Phase 3: Design
Following our ideation phase, we created several interfaces to implement our first solution.
Tracking the Child's Progress
Parents can track their child's overall progress, celebrate achievements with personalized messages, and read articles to support their child's learning journey.
Personalized Resources
We built a resource library featuring articles and videos with advice on technical driving methods and emotional support.
One-Click Congratulations
Parents could send congratulations directly through the app, helping children feel supported throughout their learning journey.
One-Click Congratulations
Parents could send congratulations directly through the app, helping children feel supported throughout their learning journey.
Phase 3: Design
Following our ideation phase, we created several interfaces to implement our first solution.
Tracking the Child's Progress
Parents can track their child's overall progress, celebrate achievements with personalized messages, and read articles to support their child's learning journey.
Personalized Resources
We built a resource library featuring articles and videos with advice on technical driving methods and emotional support.
One-Click Congratulations
Parents could send congratulations directly through the app, helping children feel supported throughout their learning journey.
Phase 4: User testing
To deliver a succesful solution and create a great user experience, we perfomed a series of user tests.
Objectives
How do parents receive this type of information?
If parents understand that recommendations are personalized to their child's progress.
If parents are going to use this feature.
Test Parameters
Nicolas
VIncent
Amélie
Christophe
Marc
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
4 men and 1 women
What worked
4/5 panenlist
4/5 panenlist
Find the resources helpful for communicating with their child
Find the resources helpful for communicating with their child
“J’ai envie de l’aider, je ne sais pas trop comment faire. Du coup je vais aller regarder s’il y a des sujets sur lesquels je peux échanger avec lui.”
“J’ai envie de l’aider, je ne sais pas trop comment faire. Du coup je vais aller regarder s’il y a des sujets sur lesquels je peux échanger avec lui.”
4/5 panenlist
4/5 panenlist
Users valued the option to send messages
Users valued the option to send messages
“Mon enfant reçoit une notification avec les félicitations ça lui permet de voir l’implication de ses parents.”
“Mon enfant reçoit une notification avec les félicitations ça lui permet de voir l’implication de ses parents.”
4/5 panenlist
4/5 panenlist
Understanding of Progress Bars
Understanding of Progress Bars
“Super interessant la card de la progression car synthétique et en première page”
“Super interessant la card de la progression car synthétique et en première page”
What didn’t work
5/5 panenlist
5/5 panenlist
Don't understand that resources are customized according to their child's developmental
Don't understand that resources are customized according to their child's developmental
“Je comprends qu’on me propose des articles...”
“Je comprends qu’on me propose des articles...”
4/5 panenlist
4/5 panenlist
The progress bars confused users
The progress bars confused users
“Pour les chiffres j’ai du mal à comprendre , le coté de progression bar c’est tres claire.”
“Pour les chiffres j’ai du mal à comprendre , le coté de progression bar c’est tres claire.”
Phase 4: User testing
To deliver a succesful solution and create a great use experience, we perfomed a series of user tests.
Objectives
How do parents receive this type of information?
If parents understand that recommendations are personalized to their child's progress.
If parents are going to use this feature.
Test Parameters
Nicolas
VIncent
Amélie
Christophe
Marc
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
4 men and 1 women
What worked
4/5 panenlist
Find the resources helpful for communicating with their child
“J’ai envie de l’aider, je ne sais pas trop comment faire. Du coup je vais aller regarder s’il y a des sujets sur lesquels je peux échanger avec lui.”
4/5 panenlist
Users valued the option to send messages.
“Mon enfant reçoit une notification avec les félicitations ça lui permet de voir l’implication de ses parents.”
4/5 panenlist
Understanding of Progress Bars.
“Super interessant la card de la progression car synthétique et en première page”
What didn’t work
5/5 panenlist
Don't understand that resources are customized according to their child's developmental.
“Je comprends qu’on me propose des articles...”
4/5 panenlist
The progress bars confused users.
“Pour les chiffres j’ai du mal à comprendre , le coté de progression bar c’est tres claire.”
Phase 5: Iteration
After gaining these insights from user tests, we optimized our solution.
Progression section
Progression section
We improved action button by enlarging their size and refined progress visualization with harmonious colors and clearer indicators to enhance information comprehension.
“Conduites” screen
-Progress details
“Conduites” screen
-Progress details
Restructured resource organization from homepage to “conduites” sections to provide personalized recommendations based on each child's progress.
Phase 5: Iteration
After gaining these insights from user tests, we optimized our solution.
Progressoin section
We improved action button by enlarging their size and refined progress visualization with harmonious colors and clearer indicators to enhance information comprehension.
“Conduites” screen
-Progress details
Restructured resource organization from homepage to “conduites” sections to provide personalized recommendations based on each child's progress.
Final Prototype
Final Prototype
Through several improvements, we built our solution.
— Tailored advice helping parents communicate effectively about their child's learning needs.
Through several improvements, we built our solution.
— Tailored advice helping parents communicate effectively about their child's learning needs.