When?
Q3 - 2025
Team size:
3 People
Duration:
2 weeks
Platform:
Mobile
Context
Ornikar, France's leading driving education company, aims to build the parent-child bond during the learning-to-drive journey.
Key Insights:
61% of parents co-select the driving school with their child.
A need for proactive communication and better follow-up.
Current tools didn't offer tracking for families.
Context
Ornikar, France's leading driving education and insurance provider, simplifies mobility for all while seeking to strengthen the parent-child bond during their children's journey of learning to drive.
61% of parents co-select the driving school with their child.
Parents expect proactive updates.
Current tools didn't offer tracking for families.
THE CHALLENGE
How to reinforce the parent–child relationship during the learning-to-drive journey?
THE CHALLENGE
How to reinforce the parent–child relationship during the learning-to-drive journey?
How did we work
1
2
3
4
5
Research
Benchmark
& Ideation
Design
User Testing
Iteration
1
2
3
4
5
Research
Benchmark
& Ideation
Design
User testing
Iteration
How did we work
1
2
3
4
5
Research
Benchmark
& Ideation
Design
User Testing
Iteration
Phase 1 : Research
To gain a better understanding of our users' motivations and needs, we conducted qualitative research.
Objectives
To understand what role parents play in their child's driving journey.
To understand how, when, and why they exchange information.
To understand what matters most to them.
Objectives
To understand what role parents play in their child's driving journey.
To understand how, when, and why they exchange information.
To understand what matters most to them.
Test Parameters
Nicolas
Nicolas
Marie
Marie
Christophe
Christophe
VIncent
VIncent
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
3 men and 1 women
Test Parameters
Nicolas
Marie
Christophe
VIncent
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
3 men and 1 women
What have learned
4/4 panenlist
Parents delegate the learning to the driving school.
“On sait que le moniteur ne va pas l’envoyer si il n’est pas prêt ! C’est leur métier, pas de raison de ne pas leur faire confiance”
3/4 panenlist
Parents want to have the knowledge that allows them to adapt their behavior toward their child...
“Je vais lui apporter des conseils différents en fonction des choses sur lesquels mon enfant bloque ”
4/4 panenlist
... to ensure their child has a positive learning experience
“Je n’ai pas envie de le stresser, il doit aller à son rythme”
What have learned
4/4 panenlist
Parents delegate the learning to the driving school.
“On sait que le moniteur ne va pas l’envoyer si il n’est pas prêt ! C’est leur métier, pas de raison de ne pas leur faire confiance”
3/4 panenlist
Parents want to have the knowledge that allows them to adapt their behavior toward their child...
“Je vais lui apporter des conseils différents en fonction des choses sur lesquels mon enfant bloque ”
4/4 panenlist
... to ensure their child has a positive learning experience
“Je n’ai pas envie de le stresser, il doit aller à son rythme”
What have learned
4/4 panenlist
Parents delegate the learning to the driving school.
“On sait que le moniteur ne va pas l’envoyer si il n’est pas prêt ! C’est leur métier, pas de raison de ne pas leur faire confiance”
3/4 panenlist
Parents want to have the knowledge that allows them to adapt their behavior toward their child...
“Je vais lui apporter des conseils différents en fonction des choses sur lesquels mon enfant bloque ”
4/4 panenlist
... to ensure their child has a positive learning experience
“Je n’ai pas envie de le stresser, il doit aller à son rythme”
Based on these insights, we reframed the problem :
How to help parents build a positive communication environment and a personalized learning experience based on their child's needs?
Based on these insights, we reframed the problem :
How to help parents build a positive communication environment and a personalized learning experience based on their child's needs?
Based on these insights, we reframed the problem :
How to help parents build a positive communication environment and a personalized learning experience based on their child's needs?
Phase 2: Benchmark & Ideation
Progress Indicators
Motivational Design
Oura
Easy Navigation
Exploring competitive and related service.
Exploring competitive and related service.
Progress Indicators
Motivational Design
Oura
Oura
Easy Navigation
We aligned on some core concepts:
Ideation workshop
Dashboard
Dashboard
Centralized messaging for convenient parent viewing
Centralized messaging for convenient parent viewing
Resource library
Resource library
Enable parents to understand their child's condition
Enable parents to understand their child's condition
Send encouragement
Send encouragement
Build a connection with child
Build a connection with child
AI assistant
AI assistant
High development effort
High development effort
Coache's Feedback
Coache's Feedback
Too dependent on coach participation
Too dependent on coach participation
Dashboard
Centralized messaging for convenient parent viewing
Resource library
Enable parents to understand their child's condition
Send encouragement
Build a connection with child
AI assistant
High development effort
Coache's Feedback
Too dependent on coach participation
Phase 3: Design
Following our ideation phase, we created several interfaces to implement our first solution.
Feature 1
Famille Page
Parents can track their child's overall progress, and read articles to support their child's learning journey.
Sur la route
Parler des dangers de manière utile
Accompagner
Appréhender votre rôle
En parler
La discussion constructive
Émotions
Recevoir, comprendre et réagir
Feature 2
Personalized Resources
We built a resource library featuring articles and videos with advice on technical driving methods and emotional support.
Feature 3
Congratulations
Parents could send congratulations directly through the app, helping children feel supported throughout their learning journey.
Parents could send congratulations directly through the app, helping children feel supported throughout their learning journey.
Congratulations
Feature 2
Phase 4: User testing
To deliver a succesful solution and create a great user experience, we perfomed a series of user tests.
Objectives
How do parents receive this type of information?
If parents understand that recommendations are personalized to their child's progress.
If parents are going to use this feature.
Test Parameters
Nicolas
Nicolas
VIncent
VIncent
Amélie
Amélie
Christophe
Christophe
Marc
Marc
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
3 men and 1 women
What worked
4/5 panenlist
4/5 panenlist
Find the resources helpful for communicating with their child
Find the resources helpful for communicating with their child
“J’ai envie de l’aider, je ne sais pas trop comment faire. Du coup je vais aller regarder s’il y a des sujets sur lesquels je peux échanger avec lui.”
4/5 panenlist
4/5 panenlist
Users valued the option to send messages
Users valued the option to send messages
“Mon enfant reçoit une notification avec les félicitations ça lui permet de voir l’implication de ses parents.”
4/5 panenlist
4/5 panenlist
Understanding of Progress Bars
Understanding of Progress Bars
“Super interessant la card de la progression car synthétique et en première page”
What didn’t work
5/5 panenlist
5/5 panenlist
Don't understand that resources are customized according to their child's developmental
Don't understand that resources are customized according to their child's developmental
“Je comprends qu’on me propose des articles...”
4/5 panenlist
4/5 panenlist
The progress bars confused users
The progress bars confused users
“Pour les chiffres j’ai du mal à comprendre , le coté de progression bar c’est tres claire.”
Phase 4: User testing
To deliver a succesful solution and create a great use experience, we perfomed a series of user tests.
Objectives
How do parents receive this type of information?
If parents understand that recommendations are personalized to their child's progress.
If parents are going to use this feature.
Test Parameters
Nicolas
VIncent
Amélie
Christophe
Marc
Parents over 40 with children aged 15 to 18
Parents of children currently learning to drive (or soon to be)
45 min • Google Meet
3 men and 1 women
What worked
4/5 panenlist
Find the resources helpful for communicating with their child
“Je vais aller regarder s’il y a des sujets sur lesquels je peux échanger avec lui.”
4/5 panenlist
Users valued the option to send messages.
“Mon enfant reçoit une notification avec les félicitations ça lui permet de voir l’implication de ses parents.”
4/5 panenlist
Understanding of Progress Bars.
“Super interessant la card de la progression car synthétique et en première page”
What didn’t work
5/5 panenlist
Don't understand that resources are customized according to their child's developmental.
“Je comprends qu’on me propose des articles...”
4/5 panenlist
The progress bars confused users.
“Pour les chiffres j’ai du mal à comprendre , le coté de progression bar c’est tres claire.”
Phase 5: Iteration
After gaining these insights from user tests, we optimized our solution.
Redesigned Point #1
Home page - Progression Card
We improved action button by enlarging their size and refined progress visualization with harmonious colors and clearer indicators to enhance information comprehension.
Redesigned Point #2
“Conduites” screen
We restructured the progression information, moving it from the homepage to the "conduites" sections, enabling personalized recommendations based on each child's progress.
Final Prototype
Through several improvements, we built our solution:
Get in touch
Let's collaborate and create something great!
Let's collaborate and create something great!
Zhonglin CHEN - ©2026
Final Prototype
Through several improvements, we built our solution.
Phase 5: Iteration
After gaining these insights from user tests, we optimized our solution.
Home page - Progression Card
We improved action button by enlarging their size and refined progress visualization with harmonious colors and clearer indicators to enhance information comprehension.
Redesigned Point #2
“Conduites” screen
We restructured the progression information, moving it from the homepage to the "conduites" sections, enabling personalized recommendations based on each child's progress.
Redesigned Point #2
Phase 3: Design
Following our ideation phase, we created several interfaces to implement our first solution.
Famille Page
Parents can track their child's overall progress,and read articles to support their child's learning journey.
Feature 1
We built a resource library featuring articles and videos with advice on technical driving methods and emotional support.
Feature 2
Personalized Resources
En parler
La discussion constructive
Émotions
Recevoir, comprendre et réagir
Accompagner
Appréhender votre rôle
Sur la route
Parler des dangers de manière utile
Parents could send congratulations directly through the app, helping children feel supported throughout their learning journey.
Feature 3
Congratulations
When?
Q3 - 2025
Team size:
3 People
Duration:
2 weeks
Platform:
Mobile